In the autumn of 2005 the Tel Aviv
bourse arranged
a street exhibition in honor of its 70 birthday.
The bourse companies turned to different artists
who designed a bull which describes the company's
character. 100 colorful bulls decorated Rothschild Boulevard
in Tel Aviv and imparted it a festive look.
The exhibition was a huge success among Tel Aviv
children who came to see it along with their families.
The bourse picked the bull as the exhibition figure
because in the bourse language the bull represents
thriving bourse in a developing economy.
Photography: Israeli Scent